John Lewis Set To Debut At London Collections:Men
Not only will they be making their debut, but the retail giant has also been named the official supplier for the British Fashion Council’s biannual menswear showcase.
Buyer Director Peter Ruis commented on the brand saying: “John Lewis has been a member of the British Fashion Council board for three years. We are pleased to take our involvement the next level. I am delighted that John Lewis will be supporting London Collections Men”
John Lewis, a big supporter of British manufacturing and supporting British companies, will be making the 90 piece collection with local British mills and the majority of inspiration coming from the companies rich heritage. Peter Ruis, commented on production plans stating its great to see London regaining its crown as the home of great fashion.
Photo By John Lewis
Designed entirely in-house and using only the highest quality fabrics combined with traditional british manufacturing and design, this collection is looking to bring something new and refreshing to high street menswear.
John Lewis’ past collections have been a huge success with both the customers and critics of the fashion industry, sales have been well ahead of budget with the previous Autumn/Winter collection sales doubling year on year.
We look forward to seeing the collection at this years London Collections: Men.