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Headonism at Browns Now Open


Now open, the selected edit by Browns includes A/W 13 pieces from Aurora Ozma, Emma Yeo, Moody and Farrell, Piers Atkinson and William Chambers.

Headonism, a British Fashion Council initiative, is curated by Stephen Jones that celebrates the latest batch of emerging London milliners. Launched during the BFC’s 25 year celebrations by Mayor of London, Boris Johnson, Headonism supports design talent by offering showcasing opportunities.

Stephen Jones, milliner and curator of Headonism, commented: “As the curator of Headonism, I am delighted and honoured that Browns is hosting this event, as this was the shop that I first sold to in 1980. Mrs. Burstein has been one of British fashion’s most loyal supporters. See you at the track.”


Left to right: Aurora Ozma, Eloise Moody, Caroline Rush, Stephen Jones, Emma Yeo, Piers Atkinson

image courtesy of the BFC by Shaun James Cox

Caroline Rush, CEO of the British Fashion Council, commented: “It’s great for all five milliners to have a presence at one of the world’s leading independent retailers in the run up to Royal Ascot. With the pop-up housing the biggest emerging names in British hat-making, it’s an incredibly exciting opportunity for the capital’s race-goers and consumer audience alike to discover so many innovative and beautiful hats under one roof”.

Simon Burstein, CEO of Browns, commented: “Browns is very proud of its long tradition of launching and supporting new talent, so we’re delighted to work with the British Fashion Council and their Headonism scheme to offer customers our edit of the best emerging milliners in Britain.”


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