All Saints to Debut at New York Fashion Week

Showcasing their S/S14 collection, the high street brand will be using a unique type of digital and music format to present their collection in order to make it different from ‘a traditional fashion show.’

Promising an interesting and immersive way of displaying the collection, the high street brand will be holding a two-day presentation over Sunday 8^th and Monday 9^th September. All Saints Chief Creative Director and CEO – Will Beedle and William Kim will be in situ to hold one-to-one appointments with press and buyers at the event.

         

    Photo From All Saints

All Saints have been stepping up their operations; earlier this year they launched ‘The Biker Project’, involving 50 one-off biker jackets, a high quality piece the brand is well-known for. The label also launched a film production division – All Saints Film. The company will commission young innovative filmmakers as well as produce its own in-house content – exploring everything from “music, style and street documentaries to cutting-edge moving installations.”

All Saints are the latest on the list of high-street brands joining Fashion Week line-ups, others include the likes of Whistles, Marks & Spencer, River Island and H&M.