Erin Fronts Radley

One of the UK’s most distinctive and established models, Erin has a striking elegant, beauty that embraces independent style as well as being an articulate ambassador for the industry at large. Erin is well-known for her refusal to conform to predetermined ideas of perfection in the fashion world and her drive to challenge such perceptions through the ‘All Walks Beyond the Catwalk’ initiative contributes to the reason why the premium British accessories brand have selected her to front their brand this season.

 

Erin O’Connor comments:

“I’ve watched Radley with interest over the last few seasons and was genuinely excited when they asked me to be the face of their A/W campaign. I love the integrity and strong British heritage of the brand combined with a passion to be truly original and innovative. The bags are beautifully made and almost works of art in themselves, something precious you really want to own, which made working on the new campaign a real opportunity for me to capture this expressively. It was a great experience working in creative collaboration with Radley, and I am thrilled with the results we have achieved – I can’t wait for the campaign to launch in September!”

Lowell Harder, Founder of Radley adds:

“We are thrilled to announce Erin O’Connor as the face of our A/W 13 collection and campaign. Erin seemed such a natural choice for Radley – I especially love her inherent wit and charm and the way this comes through in her modelling and editorial photography. She’s also incredibly beautiful, with such a strong unique look, which we felt was a great fit with the Radley brand and the style-led direction the collections are taking now. More than this though, Erin’s strength and determination to challenge preconceived ideas and make positive changes are undeniably inspiring, and we hope this will appeal to our customers too.”

 

The campaign was shot by photographer Emma Summerton with styling direction by Caroline Newell. The images capture Erin emulating the strong directional silhouettes of key styles from the A/W 13 collection – bringing the collection to life in a new way in the brand’s advertising history.