LFW S/S14: Zoe Jordan

This season’s collection was all about the “skater girl now grown up”, using a soft pastel colour palette of candy pinks and icy blue, white blended the two tones synonymously through inky blends and scribble prints.

Urban art culture played a strong role in today’s collection with tributes to graffiti on silk slips worn as day-to-evening dresses and doodles on white shift dresses. These created a strong look that I could imagine the likes of Cara Delevingne wearing.

Sportswear was a key highlight with barely blue anoraks worn on top of light organza hoodies and silk joggers, the looks were effortless and the silhouettes looked fresh and cool for next summer. They were sporty looks which were made elegant through the clever use of fabric, adding in biker jackets and perforated leather outer wear was also a smart move to toughen up the feminine colour palette.

Hints of pillar box red and faded lime green made a subtle appearance on tees to add stronger depth to the use of colour and it worked well against the 90’s minimalist take that seems to be sweeping through the streets and catwalks of fashion week.

By Sannita Hancock