Oasis and Loved by Mollie
High Street fashion chain Oasis have teamed up with Mollie King from The Saturdays to create their very first celebrity-endorsed collection. The high-street store has followed in the footsteps of the likes of River Island, Topshop and H&M to create a 45 piece collection called ‘Loved by Mollie’. The singer has researched and been sure to follow the latest trends very closely, sporting sorbets and pastel coloured coats knitted jumpers and floral coordinating outfits.
Oasis’ chief operating officer Hash Ladha commented on the celeb collaboration, saying “‘Mollie has always loved and worn our collection so we definitely feel she is the perfect, natural brand fit”. King has pulled together outfits that she would wear and has a reasonable budget. The pieces in her collection range from £28 to £350 and it will be available to buy in Oasis’ 17 flagship stores including Westfield, Bluewater and Leeds Trinity. Oasis has 300 stores throughout the UK and Republic of Ireland and 79 stores internationally over 19 countries.
As well as designing the collection Mollie will also be acting as a ‘style ambassador’ for the retailer. She will also be taking part in a campaign which will be spanning across the physical and digital channels including in a series of short films. The company is hoping that this will show the ‘fresh and innovative direction’.
Recently signed to Next Models, King added: “I’ve always been an Oasis girl, it’s a great brand that really suits my personal style and I’m a regular shopper. For my first edit, I wanted to select key trend pieces for the season that I truly love. I think I’ve chosen a perfect day-to-night selection and have had so much fun along the way! Fashion is about how you wear things, how you put them together and of course how much fun you have doing it. I just can’t wait to see it in the shops and for all my friends to start buying it!”
Image from Oasis
Words by Rachael Nash