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Joesph Joins the LFW Schedule


The sixties drew to a close and Casablanca-born hairdresser Joseph Ettedgui looked out from his salon, a chic king’s road focal point and imagined the revolution in the way we buy fashion. Keen instincts, Joseph created a boutique that was more MAGAZINE than clothes shop”

The JOSEPH collection has now entered a new phase, drawing renewed strength from the energy around it and under the strong creative direction of Louis Trotter, the fashion house has now added a place at LFW to their achievements.

Presenting a high contemporary ready-to-wear collection, the signature JOESPH look embraces the strong core and luxury essentials that are highly recognised by individuals.


The renowned JOESPH store on Fulham Road 

In recent seasons, high street stores have been making a more regular appearance on the high-fashion scene. Stores such as H&M and River Island made debuts at London Fashion Week last season. 

Next season, come February, Joseph will be jumping aboard the LFW bus as well! The venture follows as part of the brand’s celebrations to commemorate and distinguish the success of 25 years since the opening of it’s renowned Fulham Road store.

As a part of the fashion week showcase, the label JOSEPH has enlisted Giles, Balmain, Jil Sander, Jonathan Saunders, Rupert Sanderson and its Creative director Louise Trotter to each design one exclusive item that will be for sale on the day of the LFW showcase.

Words by Rosie Axon

Image from Joesph-fashion

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