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Gemma Sheppard appointed Face of Fashion for Vision Express



Gemma will offer customers her brand of style-savvy fashion advice, drawing on her experience from working with some of the UK’s foremost celebrities, music artists, film stars, and TV performers from primetime shows.

The collaboration will involve Gemma bringing her fashion expertise right to the heart of the Vision Express experience. She will offer online top tips on Vision Express’ latest designer brands, guide store teams on how to offer style advice to customers, and demonstrate how glasses can be fashionable as well as functional, offering the ultimate accessory to compliment any look.

Gemma said: “I’m thrilled to be bringing fashion to the forefront of the glasses-shopping experience. I spend so much time teaching my clients how to work their wardrobe. Choosing the right frames to suit an outfit is a must – it’s as important as a bag or shoes. Working with Vision Express, my remit is to put #fashionintheframe, because I love the way frames can alter a look; adding structure, colour, a touch of gravitas or something more playful. As well as offering personal style sessions to customers, I’ll be working with staff nationwide, advising how they can make in-store consultations much more fashion-forward, and encourage customers to experiment with their frames.”

Commenting on the collaboration, Vision Express Chief Executive, Jonathan Lawson, said: “It’s great to have Gemma on board, and we’re sure our customers will be keen to benefit from her A-list fashion credentials. Gemma will be using our extensive range of designer and exclusive brands to help customers find the right choice to suit their budget, as well as their fashion and their lifestyle.”


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