Westfield Offers Click
Image via TheGuardian
With the growing demand of online shopping and collecting in-store, Westfield found the perfect opportunity to team up with postal service Collect+. A hub has been created within the shopping centre to offer shoppers a premium service, where shoppers can try on purchases in changing rooms within the hub before taking orders home.
The service then also offers users a one hour free parking service to collect their orders, in a dedicated car park, near the hub.
Marketing director of Westfield, Myf Ryan commented on the partnership, “With the growing popularity of click-and-collect and shoppers wanting to use click-and-collect we saw an opportunity to respond to shoppers needs.”
Describing the service as a seamless experience, the new pilot service is a chance for Westfield to try and broaden their strategy and boost sales for the retailers within the shopping centre.
Matthew Jacques, strategic partnerships director at Collect+ added “The huge opportunity of Westfield London as a shopping destination will provide our retail partners with an excellent opportunity to increase their sales”
The click-and-collect service is in pilot operation at Westfield London now.