Marks & Spencer’s S/S 14 Leading Ladies
Photographed by fashion photographer Annie Leibovitz the latest campaign embraces women with a broad range of backgrounds, ages and professions and includes: Emma Thompson, actress, screenwriter and author; Annie Lennox OBE singer, songwriter and human rights campaigner; Rita Ora, singer and songwriter; Alek Wek, supermodel, activist and artist; Baroness Lawrence of Clarendon OBE, campaigner and life peer; Lulu Kennedy, fashion designer; Rachel Khoo, chef, writer and broadcaster; and Roma Agrawal, structural engineer and advocate for technical careers.
The Leading Ladies are presented in four images across quintessentially British settings including Camber Sands and the Cotswolds. The campaign, launching on 31 March, features an interpretation of the season’s four strongest trends; monochrome, abstract prints, feminine pastels and metallics.
Photo courtesy of M&S by Annie Leibovitz
Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development commented: “Our Spring/Summer campaign is a celebration of style and accomplishment. These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.
“Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way.
“M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
The Leading Ladies campaign will appear in print, online, mobile and on outdoor sites across the UK. Selected shots from the campaign will also feature in Marks & Spencer’s international flagship stores in France, the Netherlands, Greece, Hong Kong, China, India, Hungary, Russia, Turkey & Singapore; with all items featured available to purchase online from 31 March.