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Henry Holland X Magnum


Celebrating Magnum’s 25th birthday, Holland has joined the brand to create a range of limited edition dresses.

The dresses, which took 3 months to produce, value £5000, hand embellished and handcrafted by the designer small design team.  The dresses which take inspiration from the classic Magnum ice-creams are sixties shaped; shift dresses with pointed collars, a colour palette of chocolate browns and creamy whites.  The sequins cleverly placed to create a cracked illusion on the dresses. Holland who’s known for his bold, bright prints wanted to create “an exquisite piece” and has never used brown as a staple colour in his collections.


Henry Holland alongside his limited edition dresses 

The dresses are limited edition, with only 25 copies made worldwide, one for each year of Magnum’s brand.

Henry commented on the partnership saying, “I was really excited to design a piece for Magnum to mark this very special milestone, [I’ve} certainly never had a Magnum as a muse before!”

The dresses will be won via a number of competitions on Magnums website.

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