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Aquascutum To Open New Menswear Concept Store


aquascutum_menThe 1,268 sq ft store is located at 78/79 Jermyn Street will be perfectly located in amongst the high-end menswear quarter as well as neighbouring other established British Brands such as Fortnum & Mason and Dunhill.

The opening date has yet to be confirmed but the brand has specified early June in time for the next installment of London Collections: Men.

Mark Taylor, Chief Operating Officer, comments:

“We are delighted to be opening on Jermyn Street. Following the successful opening of the Great Marlborough Street store in November 2013, the addition of this new menswear store adds an exciting mix to our store portfolio. This was a location that was very important in building our retail presence in Central London. It will incorporate a new, unique design concept, still staying true to the Brand’s British style”.

The British brand worked closely with The Crown Estate and Global Real Estate company JLL on the transaction of the store. AMD Interior Architecture are working with the brand on the fit out of the store.

Anthea Harries, Portfolio Manager for St James’s at The Crown Estate, added:

“We’re pleased to welcome Aquascutum to St. James’s, an iconic British heritage brand that will complement Jermyn Street’s position as one of the world’s premier destinations for bespoke men’s fashion. The move fits well with The Crown Estate’s investment vision for the area.”

Thomas Harvey, Head of Menswear Design for the brand on the look, feel and objectives for the store, comments:

“I have always viewed Jermyn Street as being one of the most iconic destinations in London and the world for menswear.  We view this as a destination store, with a distinct Gentleman’s Club feel, where customers from all over the world can feel they can relax and enjoy the Aquascutum brand.”

The new store will carry outerwear, luxury tailoring and casual wear, for the modern gentleman.



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