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alvanonAlvanon, the leading fashion sizing and fit expert, has committed over £50,000 worth of world class technical fit forms to Fashion Enter, the UK’s leading garment manufacturing and training centre of excellence based in The Factory, Haringey, North London.

The technical fit AlvaForms will be used in Fashion Enter’s acclaimed Stitching and Fashion Technology Academy, established with the support of online fashion giant ASOS.com, to give trainees recognized apprenticeships in technical sewing and production skills. The Fashion Enter enterprise has become one of the largest Fashion & Textile training providers in the country and Alvanon’s AlvaForm donation will ensure that apprentices and experienced production staff will design and produce garments to an exceptional standard of sizing and fitting.

As part of its global fashion fit initiative, Alvanon has committed to donate its technical fit tools and consultancy services to selected apparel design and manufacturing businesses that are rebuilding their local production capabilities, and to industry associations that support local production efforts.

Commenting on the donation to Fashion Enter CEO Jenny Holloway said:

alvnon_fashionenter_collabWe are striving to achieve the highest possible production and training standards. Alvanon’s donation will enable our sewing professionals and apprentices to size and fit garments accurately and consistently across the production process. I cannot overstate how important it is to produce clothes that satisfy the sizing and fit requirements of our customers – it means they get clothes that fit more of their customers better, this leads to greater customer loyalty, increased demand and translates into repeat business for us. We are indebted to Alvanon for its support.”

In response Janice Wang, CEO, Alvanon explained:

“Fashion Enter is playing a leadership role in the re-skilling of the UK’s fashion manufacturing sector and its achievements have already been outstanding. Its Stitching Academy is training up to 20 new students every six weeks and giving them a level 1 national qualification in ‘stitching skills’ which can lead into a full apprenticeship programme in fashion and textiles. It is now working on a new fashion technical qualification that will attract even more young people to the industry. Fashion Enter is restoring ‘the lost art of the technical’ and this will have a major impact on the UK’s ability to re-build its garment manufacturing sector. As Alvanon’s CEO I am 100 per cent behind Jenny’s production and training ambitions and am delighted we have been able to assist.”

The Fashion Enter and Alvanon collaboration will be supported with a Press Day on Wednesday 28th May. Journalists from Draper’s Record, WGSN, The Financial Times, The Guardian amongst others will be in attendance.




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