House of Fraser Create SEO Role
The official job title created by House of Fraser for Peach will be head of organic search (SEO) of the UK and Ireland. James Peach will start his new role in early September and his responsibilities will include leading a team of six-in-house SEO employees and third-party agency partners, while overseeing the expansion of the current SEO programme.
This movement from House of Fraser highlights the importance that having a website that is visually acute will have a great impact on the success of the company’s online presence. It’s a statement of intent by House of Fraser to keep up with the technological changes that are happening online.
It is likely other such companies will be following suit to expand their SEO structure to compete. SEO is the process of affecting the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Generally the higher ranked on the search results page will receive a larger amount of visitors to the site. SEO all contributes to a websites page rankings.