NEWGEN Recipients Announced For September
and Sadie Williams will all continue to receive support this season. In addition to the seven aforementioned designers, one new designer will receive NEWGEN support for the first time; Royal Academy of Art graduate Paula Knorr whose womenswear brand is now in its third season.
Ashley Williams, Ryan Lo and Molly Goddard will host catwalk shows while the other designers will host static presentations. Each of the NEWGEN designers will be allocated a dedicated pop-up showroom space within the Designer Showrooms at Brewer Street Car Park, taking residence after their show or presentation to host press and buyers appointments.
Sarah Mower MBE, BFC Ambassador for Emerging Talent, Chief Critic, VogueRunway.com and Chair of the NEWGEN committee commented: “Discovering, supporting and mentoring NEWGEN is the most vital and effective work the British Fashion Council does. The designers who graduate through this scheme are the lifeblood of London and its reputation as a creative hotbed with business credentials developed at a very early stage. This generation is thinking of new ways of presenting and are natural communicators of the digital age – they are all individualists with exciting, optimistic ideas which are a delight to see.”
Mary Homer, Managing Director, TOPSHOP comments: “Once again, TOPSHOP is thrilled to be supporting the next generation of British fashion talent. We are incredibly excited about the direction each of the recipients is taking with their collection and are proud to be part of their journeys from emerging talent to global stage.”
NEWGEN is a BFC initiative that supports the very best emerging talent and aims to build global, high-end fashion brands of the future. The scheme offers designers financial support and showcasing opportunities at London Fashion Week.
London Fashion Week will take place 16th – 20th September 2016.