<< back to News

Kate Nightingale Launches Insightful Report on Retail Design & Consumer Behaviour


sensory retail designTitled ‘The Sensory Retail Design Report’ Kate explores the science behind why certain retail environments lead to higher emotional engagement and therefore are more commercially effective. Kate discusses the power of vision, sound, smell, haptics and taste and reveals fascinating insights into the way we respond to multi-sensory experiences.

For example:

         consumers exposed to classical music while shopping purchased more expensive items than those exposed to top-forty music

bdfc ppqOther factors found to have a bearing on consumer engagement with retail brands and their buying behaviour include temperature, scent and haptic cues.

Sensory Retail Design Report asserts that retail spaces today are far more than mere locations where customers buy or compare products. They’ve become a place where consumers experience the brand, discover what it stands for and how it relates to their identity and lifestyle.

Speaking as Sensory Retail Design went live, Kate said: “A flip side to the exponential growth of technology is an ever growing emotional and interpersonal isolation. Against this background, consumers are looking for meaningful experiences and relationships. The aim of this report is to help brands bridge the gap between science and creativity through accessible information, practical ideas and proven techniques.”

Kate is a consumer, fashion and brand psychologist with specialist expertise in the retail, hospitality, marketing and construction sectors. The founder of Style Psychology, she’s worked with Next, intu Trafford Centre, British Heart Foundation and numerous design and brand strategy agencies. Kate also lectures in consumer behaviour and psychology at London College of Fashion.

The full report is available to buy and download online via stylepsychology.co.uk/sensoryretaildesign Or there is a short report available to view for free.

<< back to News