AW16 NEWGEN MEN Announced
08-11-2015
Designers receive support for a catwalk show, a presentation or an installation. This year Liam Hodges (catwalk) joins existing NEWGEN MEN designers Agi & Sam (catwalk), Alex Mullins (presentation), Astrid Andersen (catwalk), Bobby Abley (catwalk), Cottweiler (presentation), Craig Green (catwalk), Diego Vanassibara (installation), Nasir Mazhar (catwalk) and PIETER (presentation).
Jason Griffiths, Marketing Director of TOPMAN said: “The calibre of design talent coming through the NEWGEN MEN award is testament to the incredible strength of menswear design out there right now. Each season we – as a panel – find it harder to decide on the finalists. This season will not disappoint – the calibre is second to none and I’m very much looking forward to seeing what our designers bring to the table during January’s LCM and reaffirming London as the hottest showcase on the menswear calendar.”
As well as receiving showcasing opportunities the recipients are given financial support and business mentoring. The support aims to build their businesses commercially and help them develop relationships with key press and buyers. The BFC is working with DLA Piper, RSM and Shaw Walker Lees to provide legal, commercial and accounting advice for the designers.
Caroline Rush CBE, Chief Executive of the BFC, added: “NEWGEN MEN is widely recognised as a key incubator for talented young menswear designers. Each of the ten recipients uniquely represents the diverse and robust position of London and the UK within the global menswear market. This season’s deserving designers will benefit from the exceptional support and mentorship that the initiative facilitates, and I look forward to seeing how their businesses grow in the future.”
NEWGEN MEN was established in September 2009 and has been instrumental in raising the profile of emerging British menswear designers.