Primark Goes Stateside
As the FROW took their seats at NYFW opening day, Thursday 10th September, the Irish clothing retailer was making its US mark with its first stateside store in Boston. The budget fashion retailer has taken over the grand Beaux Arts building that was once home to Filene’s Department Store and its discount sister store, Filene’s Basement, in the heart of the city’s Downtown Crossing shopping district.
Breege O’Donoghue, Primark’s director of business stated to press that Boston was the logical choice for the chain’s first US venture, referencing the strong Irish ties with the location.
Customers, many of which had caught the Primarni bug while in the UK and Europe, flocked to the 77,000 square foot store situated over four floors. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and now the US.
The chain plan to open several more stores across the Northeast: two others in the Boston area, as well locations in Danbury, Connecticut; Freehold, New Jersey; King of Prussia, Pennsylvania; Willow Grove, Pennsylvania; and on New York’s Staten Island. The group have also scheduled a first Italian store due to open in 2016.
Other international fast fashion chains to enter the US include Topshop, H&M and Zara. After extensive research and positive sales results Primark felt that the time was right to enter the tricky but potentially huge US market.