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The Fashion Fix – Sustainable Swimwear & Haute Couture


Inside this weeks Fashion Fix, we take a look at a number of sustainable swimwear brands that are designing pieces using scrap from our seas to be fashioned in our oceans, and who could ignore Couture Fashion Week? We select the standout collections that turned every editor’s eye.

Sustainable Swimwear

It is a sad fact that by 2050, it’s anticipated that plastic waste will litter our oceans by a greater volume and the fish we consume will contain digested plastic mircofibres. The swimwear industry is making a splash in the world of sustainable fashion and designing pieces constructed from recycled fishing nets to recovered plastic bottles and using materials such as Econyl. Designed from regenerated ocean waste, Econyl is a soft nylon yarn that has the capability to be reconditioned and remoulded repetitively.

A number of swimwear labels adopting a sustainable design process include:

PAPER London https://paperlondon.com/

Pursuit https://www.pursuitthelabel.com/pages/our-purpose

Arket https://www.arket.com/en_gbp/index.html

Tide and Seek https://tideandseek.com/

Monki https://www.monki.com/en_gbp/index.html

Seafolly https://www.seafolly.com/au

We Are We Wear https://wearewewear.com/

Couture Fashion Week A/W 19/20

Fendi – the Autumn/Winter 2019 couture show was dedicated to the late fashion house’s iconic creative director, Karl Lagerfeld. The collection comprised of 54 looks, one for every year of Lagerfeld’s reign. The show was staged at the majestic Roman Colosseum and featured printed billowing gowns and figure hugging silhouettes with signature accents of fur.

Valentino – extracting inspiration by Irving Penn’s Worlds in a Small Room, his 1974 celebration of cultural diversity, creative director Pierpaolo Piccili illustrated his personal Utopia for Valentino’s Autumn/Winter 2019 couture showcase. A host of beautiful faces including Gigi Hadid, Kaia Gerber and Adut Akech united for a fantastical interpretation on beauty, featuring gigantic ruffle dresses with enormous vibrant bows and striking tactile creations.

Givenchy – with a twist on regal clothing, Clare Waight Keller injected a very contemporary edge on her ‘Noblesse Radicale’ couture collection. The AW 2019 line showcased Givenchy’s signature laid back elegance, albeit with some bold moves throughout, including fabulous feather gowns, and a striking caped structured satin dress. Embellished and voluminous dresses were styled with sharp oversized blazers, whilst the most alluring footwear prevailed in the form of translucent, pointed pumps and others that were entirely swathed in feathers.

Until next time, xoxo, Katie.

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