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N17 Creative Callings: The New Fashion Paradigm with James Stewart


On Wednesday 3rd June the N17 Creative Callings seminar programme presented 2-hour masterclass on ‘The New Fashion Paradigm’ and adopting lean methodologies to ensure sustained business success.

If you have just started or are looking to grow a business in the Tottenham CEZ area, then please get in touch and we will advise on how N17 Creative Callings, supported by the Mayor of London and the European Social Fund, can help you and your business. Contact Esme: esme@fashion-enter.com

The current retail climate has seen a huge shift in spending and retailers’ failing to adapt are falling by the wayside. Despite all the losses there have been success stories with the likes of Inditex, the fashion retailer, which owns the likes of Zara, Pull & Bear and Massimo Dutti.

Meet James Stewart, a visionary Business Transformation Executive who has spent his 25-year career leading & coaching senior executives across many organisations and across multiple industries in the adoption of the Toyota Business System. During his initial career at Nokia he was instrumental in reducing the Nokia Product Creation process, reducing new product time to market by over 80%.

More Recently he has turned his focus to the Retail industry and fashion having been instrumental in the successful application of this business model at Burberry, as well and supporting the journeys across the industry at Inditex (Zara), Nike & Adidas and others.

James clearly explained the old paradigm of the ‘Push Business Model’ with its exceptionally long lead times and unflexible approach to changing market circumstances v’s the new ‘Pull Model’ that is reactive to customer trends. He also discussed why lean strategies will need to be adopted if fashion brands and retailers are to survive post-Covid-19.

The full agenda included:

Intro and welcome from Fashion-Enter CEO Jenny Holloway and James Stewart

Overview of the N17 Creative Callings programme

Our Journey so far ‘The Push Model’ – An overview of the retail fashion industries journey to this point based on sales forecasting & seasons

The pandemic crisis – What have we learnt? – How has the crisis has affected retailers – the Push (forecasting & seasons) v’s Pull (demand & customer driven)

The New Paradigm – Case Studies – The Early Adopters – Inditex (Zara), Nike, Adidas, Gucci, Burberry.

The Journey towards the ‘New Norm’ – where do you start and what is the journey towards this new business model?

Q&A session

Summary and close

Feedback from the session included:

“I learnt the phrase and the meaning of Lean thinking and Push and Pull business models, this is all new to me.”

“I learnt about paradigms from different fashion brands and how to adapt the sufficient patterns that is uniquely tailored to our own brands to be more effective.”

“ I found the different case studies from various brands like Zara and how it has become the one of the most successful brands among its competitors really useful.”

“Really useful to know more about the LEAN Model in general.”

“I gained inspiration and insight from inside other brands.”

“It was really great! Thanks so much for this opportunity!”

Next seminar: N17 Creative Callings: Start Your Brand Today! 11th June

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