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Introducing Foxology – Sustainable, Mindful and Made in Britain


Foxology strives to encourage a more sustainable and mindful way of life starting with the clothing we wear. Taking traditional skills and techniques and updating with contemporary design, the highest quality fibres and fabrics and using modern technology to create unique, beautiful and everlasting pieces. Thoughtful, versatile and sustainably designed pieces, created and curated from British manufacturing sources.

Foxology was set up in January 2017, after a lot of thought and persuasion of family and friends, by Leamington Spa based knitwear designer Dawn Foxall. With a family history of design and tailoring (Grandad was a designer for Decca and mum trained as a tailor), a few years at Art College and a degree in knitting from Trent Polytechnic (aka Nottingham Trent University!), she set up business with 2 print designers under the unlikely name ‘Cocky’s Shed’ and successfully sold women’s and men’s clubwear throughout the UK, Europe, Australia and USA until the trio split in the 90’s.

Dawn continued working as a freelance design consultant which brought her to set up the ethical and organic brand ‘Liv’ for the organic skincare distributors Elysia in Worcestershire and led this brand for 10 years developing organic and Fairtrade collections of women and children’s clothing and homewares. This included the first wholly Fairtrade and organic cotton womens knitwear collection in 2010, which was featured as part of Fairtrade Foundation Association’s 5-year celebration and exhibition of Cotton Fairtrade standards.

It was however time to get back to her roots and do her own thing so Foxology has been let out into the world with a small but unique collection of merino wool pieces knitted with collaboration of Hinckley based knitwear factory and a lot of grit!

Foxology has just been accepted to show at SCOOP International exhibition at the Saatchi Gallery in January 2018 with the AW18/19 collection.

Dawn has worked as Pattern tutor at Fashion Enter since January 2017 so 2 new projects and a lot of work! She also runs the Textiles Skills Academy set up to support Textiles teachers in secondary education through training workshops and industry links and was recently in Abu Dhabi training teachers working in British curriculum schools.


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