Armani Goes Fur Free
After working with the Humane Society of the U.S and the Fur Free Alliance, Giorgio Armani has confirmed that from AW16 onwards, he will no longer use fur in any of the Armani group collections. He states: “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections…my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”
Jon Vinding, Chairman of the Fur Free Alliance has said, “Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty.”
With many Italian brands still continuing to use fur, most notably being Fendi in their Fall 2015 haute couture collection, Armani’s decision is a pivotal moment for the future of Italian luxury brands.
Armani is joining designers such as Hugo Boss, Calvin Klein, Tommy Hilfiger, Ralph Lauren and Stella McCartney in his pledge against using fur.
Image courtesy of Armani AW 16/17
By Sophie Lau