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Milan’s New Season Details SS26

30-09-2025   


With Milan Fashion Week (23–29 September 2025) now in the rearview mirror as the fashion pack converge on Paris, FashionCapital reflects on a season of reverent farewells, bold reinventions, and new season details. 

What made Milan distinctive was its tension between legacy and disruption. On one hand stood the final act of Giorgio Armani’s legacy, a reflective farewell steeped in restraint, craft, and memory. On the other, daring new visions challenged the Italian establishment, most audibly at Versace under incoming creative director Dario Vitale. Between them, a handful of houses adjusted the formula just enough to bring a new take on the Spring/Summer 26 season.

Giorgio Armani’s Memorial Show

The emotional high point of Milan SS26 was the memorial runway for Giorgio Armani, held in the courtyard of the Pinacoteca di Brera. While the event was sombre, it was also beautifully orchestrated featuring models from across his illustrious six-decade career accompanied by a live piano. 

According to The Wall Street Journal, the designs on display remained true to Armani’s signature minimalism: soft tailoring, muted neutrals in tones of  navy, dove grey and sand fluid suiting, and shimmering eveningwear that avoided overt theatricality. Marie Claire and Vogue Business described the collection as “a quietly confident last statement,” a “tribute to the founder’s spirit,” and a show that “whispered rather than roared.” 

Versace Under Vitale

By contrast, Dario Vitale’s debut at Versace provoked questions. Signed by the Prada Group earlier in 2025, Vitale’s inspiration harked back to early-80’s Versace, think sexed-up Miami Vice, with high-waisted denim, revealing cutouts, dropped armholes, halter cuts and body conscious designs in primary colour pops. 

The response from the fashion pack was divided. While some praised Vitale for daring to lean in and disrupt a period of Italian fashion stagnation. Others questioned whether his vision bent over too far – and was missing the overt glamour synonymous with the Versace brand. Meanwhile, Donatella Versace, now operating under the title of brand ambassador, was no-where to be seen – what did this mean asked the fashion press? And what did she think of Vitale’s new direction?

Emerging Trends: What’s Next for SS26

Milan Fashion Week revealed recurring themes and undercurrents likely to ripple into Paris and seen at New York and London that will no doubt influence commercial lines…

Key Silhouettes & Styling Moves

Fabric, Texture & Materiality

Colour & Palette

Hair & Makeup Notes

Effortless Polished Hair: SS26 hair focused on refined ease, sleek low ponytails, softly tucked bobs, and air-dried hair extensions creating waves that feel natural but intentionally finished. Wet-look roots with dry mid-lengths offered a clean, modern contrast, while centre parts remained a strong seasonal anchor.

Romantic Minimalism: Soft tendrils, brushed-out curls and subtle volume at the crown created a relaxed, feminine silhouette. Hair accessories were minimal but purposeful: thin metallic pins, narrow headbands, and delicate scarf ties echoing the season’s understated mood.

Fresh-Faced Skin: Makeup centred on luminosity and breathability. Skin was hydrated, lightly buffed, and left with a natural sheen – more “sunlit” than “dewy.” Soft-focus bases allowed freckles and natural texture to show through.

Soft Definition: Eyes featured diffused warm tones such as terracotta, taupe, and muted peach. Smudged liners replaced sharp wings, giving a lived-in elegance. Brows stayed brushed-up but lighter, with tinting replacing harsh structure.

Colour Accents with Restraint: Pops of pastel lilac, coral, or sky blue appeared as single-wash eyelids or soft lower-lash accents. Lips leaned sheer: balmy reds, rose stains, and apricot glosses balancing freshness with wearability.

Styling & Accessories

On the Street

On Milan’s streets, trends echoed the designer collections. Relaxed co‑ords, particularly shirt + trouser matches, were commonplace. As were striped shirts and ties along with checks, in top-to-toe combinations. The street palette remained relatively muted earthy tones, brown combined with black and sandy hues with occasional colour pops. For the more daring short shorts, bodycon dresses and cropped proportions also made appearances.

Sources:

Vogue Business

FashionUnited

Harper’s Bazaar 

InStyle

Image of Giorgio Armani shop front by Alena Maruk via pexels.com




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