British Designers Collective Launches!

 

Over the past few months FashionCapital has been working hard along side Value Retail and the BFC to set up this exciting new concept. The pop up store in the Village is the first of its kind and is here to celebrate British fashion!

 

 

A fantastic atmosphere the launch attracted the most influential of press from Elle to Grazia as well as the designers themselves. Chairman of the British Fashion Council Harold Tillman officially opened the unit with a few words on the importance of supporting British talent as well as Erin O’Connor who has been appointed ambassador of the British Designers Collective.

The unit itself oozes style and sophistication in hues of white and gold. The ceiling is decked with gold umbrellas and the visual merchandising is divine. Each designer showcasing has a rail of their collection, including impressive name such as Erdem, who yesterday won the British Fashion Council Fashion Fund, PPQ, Osman and Julien MacDonald.

Their ready to wear and accessories are exclusively being sold via the respected Bicester Village designer outlet where products have price reductions of up to 60%. It is a truly remarkable shopping experience having the key talents of Young British design selling all under one roof. An unprecedented opportunity to purchase much sought after pieces by designers who have encapsulated our runways in previous London Fashion weeks.