I Am Generic:

We don’t stick to trends, seasons or specific themes we don’t even have an associated brand or trademark as we wish to be identified more by product characteristics than by name.

Created in Birmingham and referencing pop art, culture and anything that stimulates inspiration, I am generic is a new contemporary street wear brand by graphic designer and visionary Marvin Robinson.

The inaugural collection is an amalgamation of tastes; monochromatic icons and symbols, future-tribal references as well as ‘street art’ inspired prints all individually handcrafted and produced in the United Kingdom.

We are whatever we want to be……………are you ??