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NEWSLETTER
Dear all,
This Morning’s Perfect Party Dress
Last Friday over 600 entries were screened for the Perfect party dress competition for ITV’s flagship daytime TV show This Morning which has been facilitated by FashionCapital
The winning dress will be sold in selected stores and online, at high street retailer John Lewis, leading up to the Christmas season.
Judging the competition are Amy Molyneaux and Percy Parker of fashion label PPQ; Jo Hooper, Head of Buying, Womenswear at John Lewis and This Morning’s fashion expert & stylist Faye Sawyer.
‘We were delighted with this season’s collection – we have received an amazing feedback. Its a busy time for us with increased sales and the Perfect Dress competition with John Lewis ITV and FashionCapital but its all amazing!’ PPQ
The winning dress must be suitable for sale in John Lewis; as Jo explains: “We’re looking for a party dress that fits well, appeals to a variety of ages and sizes and is suitable for the current fashion market.”
Watch this space!
How to Succeed in Fashion Today – London – 18th October
Fashion industry experts and business support organisation Fashion Enter is set to hold an all day seminar on ‘How to Succeed in Fashion Today’ on 18th October 2012 at the University of East London from 10am – 2pm.
The seminar is aimed at up and coming fashion designers and new business start ups and will provide an exclusive insight into today’s industry and how to run your own label successfully.
Fashion Enter has a network of services available that offers real support and advice for today’s talented designers. The seminar will see the Fashion Enter team talk candidly about the reality of the industry with an exclusive insight from the Director Jenny Holloway who has seen over 27 years in the industry with her own label, as a senior buyer for M&S and Principles for Woman and now the Director of Fashion Enter. Jenny will offer advice on how to run your business successfully and the importance of the correct documentation.
To book your place email jenni@fashion-enter.com
The Business of Fashion Workshops with Nigel Rust
Last Thursday Fashion Enter hosted the first Workshop in a series of six led by Nigel Rust.
The course, ‘Getting the Most out of your Manufacturer’ was a resounding success with 5 attendees who left the day long workshop with a better idea of how they can work with manufacturing companies to create a collection.
The next workshop will take place tomorrow and is titled ‘Making it Happen’. The workshop will cover:
Product development
Sales & marketing
PR
Production
Financials
Gantt Charts
Cash Flow
This work shop will also give you the chance to develop your own action plan and give you support in the development of your business.
New Workshop – Fashion Trends – the True Story with Trends for s/s 2013 and a/w 2013/2014 – hands on workshop!
Marlena Woolford works and lives in London, travels extensively and is the Managing Director of Inspiration Trend Analysis Ltd – fashion consulting company. She previously worked for 4.5 years as Regional Manager at the London office of WGSN – a powerful online global trend forecasting company. Since September 2010 she has designed a special extra curriculum course on trends for the top Polish fashion university, has been teaching at two universities, has been running her own company and has been running workshops in trend forecasting and analysis, fashion business and fashion marketing.
Marlena is set to hold a series of workshops held at the fashion studio commencing 31st October.
First workshop will focus on:
What are fashion trends?
Where do they come from?
Selected macro- and micro-trends for s/s 2013 and for a/w 2013/2014.
How to use trends to develop a better product and for improving your marketing
How can trends help designers fuel the creative process and drive the success of a collection? Alternatively can an over –reliance on trends actually kill creativity?
How trend forecasting companies work and how can we use the results of their work?
The seminar aims at casting some light on the subject and helping designers to understand trends, find new ways of looking at them and use them in their work to become more successful.
Price: Fashion Capital members = £60 per delegate per workshop;
Non-members = £75 per delegate per workshop.
To book please email jenni@fashion-enter.com
Fashion Enter membership – Case Study
As a not for profit organisation we are here to provide that all important advice to up and coming designers embarking on their own business. We know only too well how difficult it is to succeed in this industry and this is why we offer the services we do to ensure you don’t fail where many others have.
Peep Baby, a designer who has been a member with us for a year now came to us regarding an order that she was about to process. Luckily we advised her to research the company first and do not send anything until payment had been made. As soon as she looked into this it was revealed this was in fact a scam and was potentially about to lose a large sum of money on her first big order….
‘Thank you Fashion Capital for the advice. I nearly lost £000s of stock if you had not advised me of this credit card scam. Its reassuring to know I have someone on my side. It’s not easy being a designer and business entrepreneur working every day by myself!’
We are now concentrating on getting Peep Baby in front of retailers such as New Look to facilitate a legitimate order!
Peep Baby is currently sold on www.peepbaby.co.uk, www.boohoobaby.co.uk www.boohoo.ie
If you would like to become a member please email jenni@fashion-enter.com for all information and how to join.
Maisy James’ online store has gone live!
Her collection is now available to buy online at the FCBboutique.com.
The collection of vibrant colours, suprising fabrics and studded embellishments is a mix of classic shapes with a dangerous twist. The collection is aimed at shoppers who can’t quite find that edginess on the high street.
Apprenticeships update
Another apprentice was enrolled today – Georgia will be working for fashion boutique Forreduci.
On Friday we welcome a number of apprentices to the Fashion Studio for an interview and if there are any employers considering taking part in the Apprenticeship scheme this would be a great opportunity to come down and meet some of the candidates.
Apprentices can benefit employers in many ways, especially as they are a young, dynamic workforce with new approaches to the fashion industry.
If you are looking for an extra pair of hands to help with your label/company for the next 18 months please contact jemima@fashion-enter.com
Fashion Enter would also like to welcome two new apprentices to the Fashion Studio. Danielle De Souza and Shannon Lloyd have both joined the team on the Fashion and Textiles Apprenticeship programme. Take a look at their profiles here
If you would like to become an apprentice please email your cv to jemima@fashioncapital.co.uk
Welcome back to Emily Tullett
Emily was one of the original members of the Fashion Enter team when we established back in 2006. Last year she embarked on a year’s long internship in New York. Emily has now returned and we are delighted to welcome her back to the team. Her new role will be Head of Learning and Education.
‘After completing my years long contract with Citi Private Bank in New York whilst keeping in contact with the Fashion Enter family, I am now extremely excited to be back working with the team on all educational activities. It has been a fantastic year in the Big Apple but I am now keen to continue promoting the importance of integrating industry knowledge and experience into the classroom at all levels of education. Fashion Enter is a fantastic company with incredible people and its great to be a part of the team again.’
Collyer Bristow Solicitors continue to provide FashionCapital users with invaluable snippets of advice. See below for the latest articles…
More rules – relating to Labels
The Textile Products (Labelling and Fibre Composition) Regulations 2011 took effect on 8th May 2012 and require textile products, which are made available on the market, to be labelled, marked or accompanied with commercial documents in compliance with a new set of rules.
Full article from Collyer Bristow LLP Solicitors
Getting paid – protect your position
You will of course enter into contracts to sell your goods, whether you are a business or a sole trader. What you want to avoid is not being paid for whatever it is you are selling . The tough economic climate makes it even more difficult than usual to get your cash in. Non-payment or delayed payment means poor cash flow. That in turns means you may not be able to pay your own creditors… which could be serious and in some cases lead to someone trying to wind up your company or make you personally bankrupt.
Full article from Collyer Bristow LLP Solicitors
Kingston College to visit the Fashion Studio
Last year the students at Kingston College visited our Factory to review the working environment and understand how a factory operates. This year students are now set to the visit the Fashion Studio to gain a real insight into a sampling and production unit and see the pattern cutters and machinists at work. We look forward to welcoming Kingston College.
Boutique Pick of the Week
As London Fashion Week draws to a close make sure you stand out from the crowd in this neoprene round neck T’top by Maisy James. With a studded neck line and hue of hot pink you will be on trend for the season and demand attention! Complete the look with black wet look leggings and killer heels! Buy now at the Maisy James boutique on fcbboutique.co.uk
Click here to buy
Until next time, have a great week
All the team at Fashion Capital x
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