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NEWSLETTER
Dear all,
Design a Dress for Lauren’s Way Competition – Top 20!
At this year’s WorldSkills event at Excel London, FashionCapital gave thousands of young people the opportunity to design a dress for Lauren Goodger.
Budding young fashion designers from across the world visited the FashionCapital stand over the four day event to enter the design competition for the winning dress to be made up and part of Lauren’s Way collection, being exclusively bought by high street retailer New Look.
With almost 6000 entries Lauren, along with fellow TOWIE star Lauren Pope came to the event on the last day to select the top 50 designs. With such a difficult decision Lauren then needed help from the general public to vote for their favourite dress and over the last two weeks the public have been voting!
The top 20 entries have now been selected and from these it will be down to the panel of judges including Lauren and Head of Buying at New Look Sally Heath to select the top 10 which will be produced and showcased at the Profile fashion event on 10th November. The final winning design will then be announced at Profile! Sally commented:
‘It’s so fantastic to see so many entries for the competition and I am delighted to be part of the judging panel. Lauren has great style and I look forward to launching her collection at New Look.’
The top 20 are:
Hilary D
Kaitlin M
Thanugini
Sarah B
Becca S
Hannah M
Charley W
Grace A
Bethany M
Navdeep
Brieze
Chani W
Daisy H
Naomi F
Natasha B
Brogan M
Eden
Holly M
Sheena O
Leah K
Review the semi finalists here!
Profile 2011
Profile is really hotting up this year! We have a fantastic selection of designers showcasing their S/S 12 collections, already received major press attention and are delighted to confirm the attendance of the senior fashion buying and design representatives from leading departmental store Debenhams.
This year the event is both trade and consumer with the Soane Hall of One Marylebone being transformed into an exclusive fashion and beauty event.
Make sure you do not miss out on the ultimate shopping experience and buy your tickets here ! Tickets must be pre bought to enter.
We would like to say a huge thank you to our sponsors who are proud supporters of the event and ensuring Profile’s 10th year anniversary is a huge success!
Fashion Hub UK
Style Chic
Liberty’s Shopping Centre
Remploy
Suite FA
Lauren’s Way
In the Press
Drapers Record
The Daily Mail
FashionCapital invited to talk at Drapers Summit
In its 11th year, the Drapers Fashion Summit is the only UK event designed exclusively for fashion business leaders. Bringing together over 200 British and international CEOs, designers, and senior fashion executives, the Summit provides two days of knowledge, networking and inspiration. Get the inside scoop on who and what is influencing trends and consumer in 2012. Understand how interest rates and inflation will be impacting the industry, and what you can do to take advantage and/or mitigate the impact of the economic outlook. Plus, what does the future of the British High Street look like?
FashionCapital has been invited to represent the manufacturing industry and speak on one of the panels on British Manufacturing.
The Latest from British Designers @FashionCapital Bath
After our latest batch of deliveries the boutique is brimming with gorgeous Autumn/Winter designs. From vivid digital printed pieces by Tramp in Disguise to Sixties-esque shift dresses from Vanessa Treasure and of course wardrobe staples from our in-house regulars Belles of London. With so much choice our bank balances are seriously under threat!
Next week we will be collaborating once again with local photographers Tim Baker and April Samantha alongside Shoot DHS Models to capture the capsule Masato collection, against the elegant backdrop of Bath, of course. Also in the pipeline is a ‘Prepare to Party’ event gearing up to, dare I say it, Christmas. We have also been approached by local magazines for high res fashion and gift images so if you are stocked in the Bath branch and have promotional images for press use please send them to JoJo jojo@fashion-enter.com
Lots to do, so until next week stay stylish.
The team at British Designers @ FashionCapital Bath.
14 Milsom Place, Bath BA1 1BZ. Tel: 01225 489009
P.S. Support our boutique please vote for us in the Telegraph ‘Best Small Shop Awards’
http://www.telegraph.co.uk/promotions/8776059/Telegraph-Best-Small-Shops-in-Britain-Awards-2011.html
Design Competition with Heather Lucy
This year FashionCapital discovered Heather Lucy, a new and exciting ‘inclusive’ fashion house… with a serious twist. They design for people with Down’s syndrome! Now you’re probably wondering if people with Down’s syndrome even need dedicated design. We certainly did. Then Heather explained why they’ve never had properly fitting clothes—the industry standard block simply doesn’t work—and that’s when it all made sense.
Heather and her team have solved the problem and are developing both a couture and high street fashion range “to match anything you’ll find in the shops.” Her exciting, unusual and worthy brand is called One More Thread (or OMT). Heather says, “It’s tricky. Obviously no one wants a Down’s syndrome uniform. That would totally defeat the object. Fashion should be inclusive and people with Down’s syndrome want to be fashionable, just like everyone else. But they also want to be exclusive and individual… just like everyone else.”
So FashionCapital has teamed up with Heather Lucy to offer you the chance to be part of this revolutionary fashion movement. We want you to be inspired by the concept of ‘Inclusive’ combined with ‘Exclusive’ and create a T-shirt print design for a Special Limited Edition release.
The winning design will be produced and showcased as part of Heather Lucy’s launch collection. In fact, there might even be more than one winner 😉 Heather likes to keep things fresh!
Please submit your entries to jenni@fashion-enter.com
Lauren’s Way pop up shop at The Liberty Shopping Centre
The Only Way is Essex star, Lauren Goodger will be selling her new fashion collection ‘Lauren’s Way’ at The Liberty Shopping Centre. FashionCapital is delighted to be assisting Lauren in the design and production of her new venture.
Commenting on the launch of ‘Lauren’s Way’, Lauren Goodger said: “I am so excited about designing my very own Lauren’s Way collection, I want anyone who wears my designs to feel gorgeous! I want it to be affordable and suited to the curvier woman as well. It is time for every lady to look gorgeous.
See Lauren’s Way collection at her Pop up store, which will be located between Boots and T-mobile for all your future fashion needs!
Boutique pick of the Week
This hooded Polaris dress by Hemyca is perfect for now! In a gorgeous plum colour, it is bag on for AW11 and will look fabulous with black tights and flats or knee high boots. The hood will prevent the winter chill as well as keeping you looking effortlessly chic. Get this dress now at the British Designers at Bath boutique for £160.
Until next time, have a great week
All the team at Fashion Capital x
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