NEWSLETTER
Dear all,
The ultimate ‘EBD’ Competition with BrandAlley and FashionCapital
Last Friday the Senior Management team from BrandAlley visited The Workshop to review all the entries for the ultimate EBD competition. The standard was exceptional with a high level of innovation and originality and after much deliberation 28 designs have been shortlisted with a further selection process taking place this Friday to get the entries down to just 20.
Congratulations to the following designers who have been shortlisted:
Arezu Sabreze
Belles of London
Clash and Refine
Eagle and Thistle
Ella Sharp
Estelle Puleston
Heureka
Kelly Love
Love Emile
Maninha
Tobi Hannah
Torres
Vjera Vilicnik
Z Mode
Zoe Boomer
Now on 27th July the selected designers will have the opportunity to present their designs to a panel of industry experts including Drapers Record, Cosmopolitan, The Times, BrandAlley and a top celebrity stylist! The finalists will then have their dresses sold on an exclusive sale on BrandAlley in September and will also secure some major exposure!

Profile – pre selection day – 10th August 2011
Attention designers! Entries for the Profile fashion event on 10th November have been coming in thick and fast and we are delighted to see such a high calibre of new and emerging talent! The event will showcase the hottest, undiscovered designers to emerge from the London fashion scene so we really are looking for next big names in the industry!
The pre selection day for ladieswear and accessory designers will take place on 10th August where each designer will be asked to present six samples and a brief description of their label and collection to a panel of industry expert judges. Only 20 designers will be selected to go through to Profile so this really is your chance to shine! We are still taking expression of interest forms so to be put forward to the selection day please download the form here and email to jenni@fashion-enter.com. Further details to follow.

New Designer at Debenhams – pre selection day – 9th August 2011
The pre selection day for the menswear competition with Debenhams has now been confirmed as 9th August where designers will be asked to present samples to a panel of judges at the Debenhams head office. On the panel will be Julian Fuller, Menswear Design Manager for Debenhams.
This is an exciting collaboration with Debenhams and will mean that two menswear designers will be selected to showcase at the Profile fashion event and preview a small eight piece collection at two Debenhams stores!
Julian Fuller commented: “Debenhams is the originator of designer collections on the high street and our support for new and emerging talent demonstrates our commitment to developing affordable, unique collections for our customers.
We are proud to work with PROFILE. The show and work of Fashion Enter is integral to developing new talent and bringing it directly to the British high street. “
We are still taking expression of interest forms so to put forward to the selection day please download the form here and email to jenni@fashion-enter.com. Further details to follow.

The Fashion Studio
The Fashion Studio is an exciting new concept which combines both The Workshop and The Factory set in East London. Watch this space!
Apprenticeship
The apprentices have now been assessed on their first module and the program is attracting more and more employers by the day! There are currently four vacancies available; one at Little Hands Designs, two at Vendula London Ltd, and one at Me and Em. If you are looking for a new career in fashion where you will not only gain invaluable industry experience with exciting companies, you will also gain a Level 3 qualification you need to send your CV to apprenticeships@fashioncapital.co.uk.

Furthermore, if you are looking to expand your workforce with a talented young individual you can also get in contact on the same email address above and discuss the types of skills you are looking for in a designated role.
FCboutique.co.uk
The FCboutique is very nearly ready so if you are yet to express interest, please contact ben@fashion-enter.com for more information. This is a fantastic opportunity for you to manage your own online store in terms of products, online visual merchandising, marketing your own section within the site, as well as making the most of FashionCapital.co.uk’s viral networking campaign whilst taking 100% of all profits made. This is like no other online selling outlet, as other would expect a percentage of your sales for hosting and maintaining the site whereas FashionCapital only charges a one off initial set up fee.

New CAD Courses Available Soon!
FashionCapital.co.uk has worked with Vetigraph CAD software specialist since 1998 providing pattern training to all ages and abilities. The partnership has developed further and will be offering Beginner and Intermediate courses soon. Fashion Enter is also working with a fantastic new trainer who will be delivering the courses from the Workshop. To express your interest, please click here to download the form.

Now in and featuring in our boutique window designs from our South West competition winner Joshua Riches. The capsule collection provides 6 key trans-seasonal pieces that will take you from summer into autumn. Fuss-free clean lines skim the body while details take centre stage with pocket fastenings, cross-loops and unique elbow features. The pieces can be made-to-order and retail between £70 – £150.
Styling: JoJo at British Designers@FashionCapital
For more information, interviews and image requests please contact JoJo at jojo@fashionpr.co.uk

Boutique Pick of The Week
This dusty pink vest top offers casual coolness for the last part of summer, a great holiday buy. Simple minimalism is a key transitional trend that can be layered up for colder months to come. Anyone can wear a vest top… but it’s not what you wear, it’s how you wear it. For the ultimate glam look, team the vest with leather trousers and live rock ‘n’ roll chic!

Until next time, have a great week All the team at Fashion Capital x
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