NEWSLETTER
Dear all,
GFW 2011
FashionCapital has been delighted to exhibit once again at this year’s Graduate Fashion Week at Earls Court. Throughout the week FC has been on hand to offer that all important support and industry advice to the next set of talented graduates to leave university and embark on a career in the real world of fashion.
This year we have been able to offer students and graduate some fantastic discounts and competitions to help them get ahead, including half price membership, discounts on upcoming workshops and seminars and the opportunity to win a FREE etail site!
We would also like to thank our dedicated team of journalists and photographers who have worked hard all week to ensure you receive the latest catwalk reports highlighting the names to watch! Get all your gfw coverage here .

FC Etail Boutique opportunity
The competition to giveaway 10 free online boutiques at gfw has been a huge success with students and graduates all jumping at the chance to win a free etail site for their own label. The 10 winning entries will be revealed in next week’s newswire and then the first 100 designers to jump on board will receive 50% off. For further information please email Emily@fashioncapital.co.uk

The latest from British Designers@FC Boutique Bath…
We may well be surrounded by Paolita beachwear and vibrant Tramp in Disguise maxi dresses but the Great British weather seems to have other plans this week. Our style tip for this mood swing climate is to layer up those summer dresses with a lightweight trench coat, fabulous umbrella and a bright red smile!
Last week we announced Chloe Victoria Jones as the winner of our Bath Spa Uni external project for 2nd Year fashion students. Her project work has been on display on the FashionCapital stand at Graduate Fashion Week for the past four days and will also be on show at this September’s Profile event. To read more about the project go to: https://www.fashioncapital.co.uk/BritishDesignersatFCBoutiqueBath/23997-Future-Fashion.html All the students worked extremely hard on this project and we would like to give an additional recommendation to Emma Chandler and her dramatic Russian inspired evening wear and coat.
Meanwhile, over at the boutique we’ve had another delivery of Jean Pierre Braganza, a firm favourite with the staff and clientele of Bath, some additional printed pieces from Tramp in Disguise and handmade bags and scarves from Soomin.
Boutique manager JoJo has been attending the local grad shows and her top picks from UWE Fashion & Textiles show includes: innovative, sculptural knitwear by Sarah Cassidy and Johanna Possett-Walsh, graphic origami pieces by Elaine Yeoh and intricate tailoring by Rei Tan. Well done to all the students always great to see inspirational ideas on home ground.

And finally we would just like to mention the Paolita Beach party taking place at the Bath boutique on Thursday 30th June – there will be the 3 D’s = discounts, drinks and dancing! Should be fun so pop down for some super fabulous holiday beachwear.

British Designers@FashionCapital, 14 Milsom Place, Bath BA1 1BZ.
More from Bath next week. x
Calling All Apprentices!
If you are yet to apply for the fashion and textiles apprenticeship, do not hesitate any longer as you still have time to join the next cohort. With over 20 employers on board now and interviews well underway, now is the perfect time for you to get involved in the only fashion and textiles apprenticeship program currently offered in London in apparel. To apply is simple; all you have to do is email a copy of your CV to apprenticeships@fashioncapital.co.uk.
There are some eligibility criteria that you must meet before submitting your CV however, you need to have a minimum of 5 A-C GCSE grades (which must be itemised on your CV providing a clear list of your subjects and the grade you scored for each of them) whilst you must also be aged 16-24 and to not have a qualification higher than level 4, therefore no degree students can apply.
The course itself is 18 months in duration of which you will be employed for this whole period. You will be working with the employer 4 days out of 5 each week and will take lessons with Fashion Enter at the Workshop for the remaining week day. The minimum amount your employer has to pay you is £100 per week and increases are subject to their discretion.

Does Your Business Need Help?
If you need an extra pair of hands to help drive your business forward but you are concerned financial constraints may not allow this, we have the perfect solution for you. You can gain access to a highly motivated and skilled new team member for just £100 per week who will be contracted to work with you for 18 months.
To utilize this opportunity, all you need to do is email the types of skills required to fulfill your vacancy toapprenticeships@fashioncapital.co.uk and in return you will receive suitable CV’s by potential candidates, of whom interviews can be arranged with.

FCBoutique.co.uk
If you haven’t heard already, the FCBoutique.co.uk is having a makeover! Not only will it look slightly different and have better functionality for users, the designers will also have the freedom to manage their own online boutiques within the fcboutique.co.uk. Therefore you will have the opportunity to upload as many products as you like, use it to monitor your stock and promote your branding and company ethos whilst being able to colour code your area to match your logo/products. Furthermore, having your website under the domain of fcboutique.co.uk will mean you will be able to utilise the existing and future marketing campaigns carried out by FashionCapital.co.uk to promote your products in addition to your marketing.

Clothes Show Live – 2nd – 7th Dec 2011 – NEC
Do you want to sell and showcase your collection to over 185,000 consumers at the world’s largest fashion and beauty event that is Clothes Show Live?
If the answer is yes then FashionCapital is delighted to announce it has negotiated a fantastic deal enabling us to offer you a huge 25% discount off the original price of a stand! Not only this but we have also reduced the rate of one stand by £100 on last year’s price!
To review all costs click here for the booking form and return to jenni@fashion-enter.com

Be Business Ready
The first of the Be Business Ready summer seminars is not far away now and spaces are filling up fast. If you would like to attend this workshop or any of the others Nigel Rust will be holding please email jenni@fashion-enter.com to book you place now!
Workshop 1. Thursday 16th June 2011.
Title: How Much Are You Really Making?
Topics:
1. Introduction to Profit/Loss –How many garments do you have to sell before you start making money? How do you know if your prices are going to cover all your costs? Why wait until the end of the year to find out from your accountant just how successful you were this season? A simple Profit/Loss account is the starting point to answering these questions and helping you manage your business well.
2. Recording your sales and purchases – Simple, practical, ways to record your income and expenditure that don’t take up a lot of time but do keep you in control.
3. How to treat stock – How to value fabrics, trimmings and finished garments.
4. VAT – Do you need to be VAT registered? Would it pay to be VAT registered?
5. Cash Flow – How would your business be affected if one of your customers was late paying you? Are you sure you will be able to pay for your garments when they are ready? This section will introduce a simple cash flow tool to help you plan ahead.
Review all workshops and further information
The Showroom
Here at The Showroom we have updated the website so please take a look here
We have designer line pages; if you would like to be featured then please send your press release for AW11 and professional images. Please ensure images are to a high standard and email across to theshowroom@fashion-enter.com

Barking Boutique
The team at our Barking boutique branch are working hard to ensure maximum sales for all our designers! If you have old season stock to sell and would like to reduce your prices in order to create sales please contact Syreeta@fashion-enter.com who will be organising all the events below:
11th June at Romford Shopping Hall the FashionCapital Fusion event will take place offering huge designer discounts and tips on styling! Then on the 18th June the same event will take place in East Ham.
17th June – Sample Sale at the Music Rooms Mayfair
9th September – Sample Sale
16th – 17th September – Sample Sale Brick Lane
If you would like any further information about these events please email Syreeta@fashion-enter.com
The Collection returns!
The Collection Summer Sizzler will be held on the 8th July 2011 in the prestigious club Studio Valbonne! The show is set to be a scorcher in one of London’s biggest, plushest nightclub!
We are currently looking for resort/swimwear designers to showcase in this show! Please contact Jemima@fashioncapital.co.uk for more details.
Tickets are now available to buy online! http://thecollectionshow.co.uk
Press, designers and models interested in being involved or attending please contact : Jemima@fashioncapital.co.uk

Meet Kelli Simpson
FC is delighted to introduce the latest contributor to join the site. Kelli Simpson has a strong background in fashion having studied at the London College of Fashion and hopes to one day become a buyer. Kelli is set to contribute her thoughts and findings in the world of fashion!

Eleni Hadjicosti Leaving
Fashion Enter would like to wish Eleni farewell and good luck in her future endeavours after working in the Workshop for the last 10 months as a friendly face and fantastic administrator for the production unit. Eleni will be missed dearly and we wish her every success in her future career.

Boutique Pick of the Week
Take no nonsense in this tongue in cheek “No Waffle Please” T-Shirt by Colder Shoulder this summer. Not only can you incorporate this season’s must have brights into your wardrobe with the vibrant yellow wording, this T-Shirt also offers the opportunity to allow your humorous side to overtly shine through. This is the ultimate in casual statement wear that can be worn in a variety of situations and circumstances for just £25 it’s an absolute must have and a steal!

Until next time, have a great week All the team at Fashion Capital x
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