Hello All,
We were all shocked to hear about the pending closure of vintage emporium Steinberg & Tolkien. The King’s Road won’t be the same without it. Not short of magazine coverage and celebrity fans such as Madonna, Kate Moss and Stella McCartney, to name but a few, it just goes to show how difficult trading as an independent has become of late. The store will be closing its doors for the last time on the 24th September, just enough time to pop along for a final vintage fix.
An Essential How-To Guide on PR for Fashion & Lifestyle Businesses
The UK business support charity – Innovative Enterprise Action (IEA) is distributing free CD’s of its How-To Manual on Public Relations for fashion and Lifestyle companies to small enterprises in selected areas of London. The manual will also be available to download free on www.hybridlab.org. The first company to send IEA proof of having got press coverage after getting the CD will get £100, and the next ten will get £25 each.
The manual has been produced by Marcia Harris, Chief Executive of IEA, James Kinloch, Coordinator and Wendy Lynch, Graphics Design, both of IEA’s Hybridlab website that showcases creative enterprises. All three bring considerable experience and expertise to the project.
“This CD is very user-friendly,†explained Harris. “It makes it possible for anyone who runs a small fashion or life style enterprise to write a newsworthy press release. It also takes people step-by-step through managing an event and shows them how to develop a full public relations campaign.â€
“We hope that everyone who receives the CD will send out at least one press release in the next month,†she continued, “so that media focusing on fashion and lifestyle products will have much more information to share with consumers.â€
Sounds like an essential for all up-and-coming businesses out there.
On FC this Week…
This week on FashionCapital you can read about Yolande Letshou’s latest stylish exploits in her summer fashion blog. Yolande is due to jet off to New York for all the latest show action across the pond so more from her soon. JoJo Iles interviews up-and-coming designer Hannah Marshall who will be showing at On|Off during LFW for a second time, and the latest exhibition to get the fashion pack in a right furore is ‘The Golden Age of Couture’ at the V&A. An exclusive gala soiree is due to take place during LFW and it’s already gearing up to be the fashion event of the season.
Designs by Hannah Marshall – Photography – David Lam www.davidlam.co.uk Make Up – Jodie Cheek – Model – Emily Strange at The Pineal Eye
Enter Boutique Barking plus a Unique Fashion Show 7th September
The second Enter-Boutique will be opening its doors for the first time this week on the 30th August. Set in Vicarage Fields Shopping Centre East Londoner’s will be privy to unique designs from an eclectic mix of womenswear and accessory designers.
And that’s not all. A week later on the 7th of September the Enter-Boutique designs will come to life with two exciting fashion shows featuring professional strutters from Divinity Models. Not only will prospective customers be able to check out the latest styles but local MPs Margaret Hodge and Jon Cruddas along with Ken Livingston, the Mayor of London, are set to make a special appearance. Definitely a must attend event.
The shows are scheduled for 13.00 & 17.00 hrs at Vicarage Fields Shopping Centre, Barking.
Enter-Boutique, Unit 32, Vicarage Fields Shopping Centre, Ripple Road, Barking IG11 8DQ.
Boutique of the Week…
Our featured boutique of the week comes from Rebel Dogg, in particular their wide leather cuffs, not only do they look super-stylish but are bang-on with the leather trend this autumn too.
Rebel Dogg worm cuff – £15
That’s all for now, until next time we wish you a great week,
From the Team at FashionCapital x
www.myspace.com/fashioncapital
