BA(Hons) Fashion & Brand Promotion and Journalism

UCLan’s BA(Hons) Fashion & Brand Promotion and Journalism course is ideal for someone considering a career in a fashion related media environment. 

The journalism element involves newsgathering, reporting, editing and production for newspapers, online sites, radio and television, along with the study of journalism theory and the business of media. Journalism students at UCLan are trained to research complex issues, pick out the main threads quickly and explain them in a straightforward way.

Learning within the fashion areas is an interactive process and students are expected to adopt the role of reflective practitioner, and take an innovative approach to the subject using UCLan’s strong links within the fashion promotion industry.  Students develop skills in photography, graphic layout, visual presentation, advertising, market research and reports, trend prediction, and multimedia computer work, whilst engaging in critical thought, independent learning and creative problem-solving.

Most learning takes place in a studio environment, carried out in the dedicated year studios, with structured tutorial sessions timetabled through the semesters. Tutors will monitor, assess and evaluate work in progress and assess completed projects. Students are also expected to take responsibility for a degree of self-managed research time.

Each module comprises a series of projects or assignments with clear aims and learning outcomes which are individually assessed, often through group critiques. We use a variety of feedback methods.  Module assessment takes the form of a folio submission at the end of the semester.

Trips are arranged both at home and abroad to see fashion shows and exhibitions and students have the opportunity to enter major design competitions and submit work for inclusion in high profile exhibitions both nationally and internationally.

Career opportunities exist in magazine and newspaper journalism, advertising, multimedia production, graphic layout, visual merchandising and many other related areas.  There are also further education opportunities with combined post graduate degrees.