Black and Asian people are largely ignored by the £3bn-a-year beauty industry which concentrates on selling products to white women.

Few cosmetics giants produce ethnic ranges and few large retailers stock them. Overall, the market for Black, Asian and other minority make-up, skin and  is £65m, 2 per cent of the £3.7bn British beauty industry, despite ethnic minorities comprising 7.9 per cent of the population. Black & Asian people trying to buy make-up and skincare products are frustrated.

Although there are luxury beauty ranges for those with darker skin tones, mass-market alternatives on the high street are still few and far between.

Companies are missing out on lucrative business and follows concern that ethnic minorities are under-represented.

Non-white people make up more than 20 per cent of London alone.

Women feel compelled to make the best of themselves by investing in clothes and make-up. "However, amongst the black and Asian community, it goes much deeper.

Ethnic women have very different beauty needs because their complexions require specialist foundation and might also suffer more from pigmentation damage. Yet few major cosmetics companies have ethnic make-up ranges. Clinique, Bobbi Brown and Prescriptives all have foundations for darker skin in their general range. If the industry launched new products, the ethnic minority beauty business could surge in value by 35 per cent to £88m.

There is clearly the potential for the industry to apply this approach to the ethnic beauty market, which would undoubtedly be welcomed by ethnic consumers and give the market a much needed boost.

With Face the Facts experts and consultation any business small or large can see an immediate difference to their business.  We offer consultation to existing and new businesses,  we predominately concentrated on the mind set of the business owners, generally looking at the existing products & services they currently offer.

We must remember that trainers need training, if the industry keeps holding on to its old myths and prehistoric teachings, then how and when ‘Women of Colour' will really be accepted for what we are in today's society.

We look at (few examples)

• Why the company does not cater for ethnic clients?
• We look at U.K footfall of ethnics clients
• Why limit yourself?
• If you do, why are you not catering and endeavouring to acquire more ethnic clientele?
• Is it fear of the unknown?
• What are the images you have of ethnic clientele?
• Why are you not politically correct?
• What are your prejudices?
• How to break down barriers?
• Spending Power of this market?
• How you can make slight adjustments that can turn your profits by at least 40% e.g. introducing specific products to your establishment.
• Plus much more.

Our consultation are very deep and thorough, and ever so financially beneficial for all companies involved.  Sometimes subject to the budget, we look at the emerging markets.  Having just picked up several contracts ourselves within West Africa, we believe this is another market place that the U.K beauty and make up industry can benefit, with the right consultation and contacts.

We would very much like an article in your magazine about section 2.  We have found this to be a continuous problem throughout the U.K; with the correct nurturing all businesses can reap the profits and benefits.

 
We wait to hear from you

Yours Sincerely

Eryca Freemantle

Beauty Expert

Face the Facts
School of Makeup

Telephone:  +44 (0) 249 6388
www.facethefactsuk.com
info@facethefactsuk.com