Emure Womenswear diary

 

Emure Womenswear by Munib Ur-Rehman

 

Diary – Part Three.

 

 

 

London fashion week kicked off with an amazing show from Julien Mcdonald, who year after year can only get better. My personal highlights included Basso & Brooke who have come off age ever since winning fashion fringe only a year ago! Their print and garment ideas were truly unique and very innovative. Nicole Farhi showed a very classic, clean, and visually commerciable collection. It worked for me and I can see the Farhi faithful rushing next season to own a piece of exquisite simplicity. I was very eager to see the Robert Carey Williams collection.

 

Julien McDonald ss06

 

Basso & Broke ss06

 

Robert Carey Williams ss06

 

Nicole Farhi ss06

 

I have been a fan of his for years now. His style is unique, and very military/distressed inspired. But the cutting of the garments remains in tact successfully. Carey-Williams for me is the next best thing to Mcqueen. Both British, and both rough and rugged in their own ways, but the design capability is breathless. London fashion week was very successful. And it showed especially with having key members of the world press in the form of Madam Fashion herself Suzy Menkes. Looks like London is the hottest ticket in town!!

 

Well unfortunately I was away for Profile 6 as I was at Premiere Vision in Paris. So don’t worry readers as I have written in further detail all that I experienced from this event. Keep an eye out for the article on fashion capital’s website.

 

I am so glad that ‘Romeo Pires’ won the womenswear award. We both have benefited from stocking in the LFF Boutique in Bluewater, and to see a fellow label win is damn right fab. I believe this is the beginnings of what will be a label to look out for and things can only get better! So well done guys. But you got lucky as ‘Emure’ wasn’t there. Just kidding,lol.

 

From what I have read Profile 6 was an event that truly showed the fashion world that this is a fantastic launching pad for new designers. With the likes of Isabella Blow, and Lisa B attending the event it was a night to remember. Profile will become the key event to attend to spot and nourish new design talent. With so many designers on board I cant even bare to imagine what an LFF Christmas party would be like. Think we would fill out Wembley! So bring on the next Profile event!!

House of Fraser – Womenswear award Romeo Pires 

Nicolas Humprey Stone

 

Designers at Debenhams – Menswear award Field

 

Sarah Field

 

 

Hobbs – Accessory Award – Katherine Elizabeth Bird 

 

Katherine Elizabeth Bird

 

 

Whistles – New Designer Award – Lisa Larson

 

Lisa Larson

 

 

 WCTA – Huw Williams Tribute Award for Innovation  Melenka & Me

 

Anila Dhanak Feride Aynedemir

  

 

Having Jenny Holloway as project manager is great. With the experience behind her and years of building up contacts Jenny can only bring the best out of all of us. So I know I keep on going on about it, but the LFF is there for you! If you want the industry to know about you, organisations like the LFF can only help and show your talents. So what you waiting for!

  

My aim for this week is to continue to work on my current collection and push and promote that effectively and acquiring new stockists. Having a fellow sibling in PR does help wonders. So another piece of advice is to truly utilise the people in your life that you know can help your business.

 

At the end of the day someone knows someone who is good friends with for example a celebrity or a publicist. To make your fashion label successful you have to be on the ball all the time. Stay ahead of your game and be aware of what your competition is doing and all you can do is strive to be better and remain unique and innovative. But also be prepared to use plan ‘b’ or plan ‘c’ if  things go abit awol. I don’t need to prove anything to no-one. I love fashion, and all the inspirational things that come with it. Just be yourself!!

  

My recommended read of the week is Tom Ford’s personal book of photographs and biography. Truly I highly recommend this book for any budding fashionista!

 

Until next time, enjoy and have fun. xXx.

 

                                 !!Hottest Fashion Labels of the Week!!

 

1)      Julian McDonald

2)      Basso & Brooke

3)      Robert Carey Williams

4)      Nicole Farhi

5)      Profile 6 Winners.

 

 

By Munib Ur-Rehman of ‘Emure’ Womenswear

www.emurefashion.com, rayemure@yahoo.co.uk.