Huge promotions Ltd
14-11-2005
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency
Week 30 Mood boards and trend predictions
Working in the fashion industry means that it is just as important to know what is in fashion and to be fashionable, practice what you preach! This means keeping on top of fashion trends and awareness of what appears in magazines and catwalks so that when approaching the media we are well informed.
Working in the fashion industry media means that you are surrounded by information and sources like:
• Magazines
• Websites
• Trend prediction packs
• Fashion weeks
• Catwalk shows
• Mood boards
All these sources give an inclination for the following season’s trends, therefore it is incredibly useful to collect images, cuttings, samples, colours any other materials like swatches and create mood boards. This aids other people in the office to be aware of the following season’s trends and fashions including textiles and colours.
Useful places to look for trend predictions are on the internet as it is easy to access and gives you immediate information and images, including this website.
• www.fashioncapital.com
• WGSN- www.wgsn-edu.com
• Nelly Rodi and Peclairs (Although these websites you have to subscribe to)
• www.firstview.com
• www.style.com
• www.vogue.com
• www.myfashionlife.com
• www.yoox.com
• www.net-a-porter.com
• www.glamourmagazine.co.uk
Another important service of Huge Promotions is offering trend predictions to clients; this service consists of fashion advice, predictions, images of catwalk predictions and mood boards. This means that the relationship between Huge and their clients is harmonious, and both Huge and their clients are rest assured that both are equipped with the advanced knowledge of fashion in order to appear in fashion glossies!
Magazine observations is often the best way and an underrated approach, not only can it give you insight in to future trends, current trends, but celebrity news for celebrity endorsements, signature feature ideas to approach magazines with and potential clients that you can approach. With fashion week catwalk reports are covered nearly every month as magazines do cover an extensive amount on fashion, a great deal of inspiration can be achieved to even create your own mood boards. Even at Huge we try and have a magazine observation every week to keep us all up to date on fashions and trends, including hair, beauty and accessories.
Mood boards and fashion boards are another way of exploring the creative side of the office and is useful for all your fashion clients, regardless of whether it’s a maternity label, an Asian fashion company or sports wear, mood boards can inspire as colours materials and themes can influence all in the clothing industry.
For further information, or if you have any queries – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact kate@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!
As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
