Huge promotions ltd – diary

 

Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency

Week 36: Launching foreign brands

 

At Huge when we take on mew clients many of them are new businesses which means that we at Huge have to organise and plan launches, this can include events like press launches and fashion shows to exciting parties! However planning is essential to ensure that the launch of the client runs as smoothly and successfully as possible!

When dealing with the launch of many clients, a great consideration of planning, scheduling and timing has to be considered for effective results, this is normally the first stage of a launch and includes many meetings to make sure all the clients needs are met. The second stage includes a great deal of forward planning and actually putting thought on paper – the best way to plan a plan, so to speak.  Compose a time line, this not only helps the personnel involved calculate timings, deadlines and necessities, but is very useful for the client – who will be kept aware of any changes that can and will be made.

Having a time line is very helpful as it means that each stage of the line can be achieved and evaluated.  For example, a new client of ours, Dranella a European fashion label, is launching in Spring 06 and we have been planning the launch since Summer 05. When launching a fashion brand it is very important that the name is well known before the launch – that way when the client does launch, the media are enticed which results in coverage.  With Dranella we approached a variety of media to get them interested in the brand, which included trade media – to get recognition in the industry, and then national coverage for consumers.

Once recognition has been achieved, when planning events, contacts are vital.  Third parties willing to provide their services for venue support, or models (if a fashion show is implemented) to food and drink. However, when launching it is very useful if not imperative to consider budget from the very beginning and throughout.  

The main part of the launch is creating the anticipation and planning, planning, planning! That also means that making sure that the guests list is hand selected and contacted to ensure clarity of the event details (venue, directions, theme, dress code, etc), and full attendance. It is always best when working in a team to assign different parts of the launch to certain members of your committee- which makes easier organisation and effective results!

Once the coverage has been gained for the client launching and the event of the launch is in the pipeline, the guest list is easily achievable and normally consists of the most influential bodies in the industry and media.

The day of the event is the most important and has to involve careful communication at all times.  Remember, to fail to prepare is to prepare to fail!  Last of all, good luck and try to enjoy it!

For further information, or if you have any queries – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact seema@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!

As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
seema@hugepromotions.co.uk