Huge Promotion Ltd – diary

 

Week 38- Translating trends into press coverage

After a fabulous Christmas rest (which went too quickly!), we at Huge towers are back into the buzzy atmosphere of PR.  This week we have been focusing on new and emerging trends to ensure we are well equipped with new ideas and features to approach the press with.
The fashion industry is one that is fast paced and constantly changing and every week we have to keep on top of trends in the market, this month sees the most popular month for, fitness and detox, diets and in particular, sportswear!  Along with an oriental theme from the moving movie, Memoirs of a Geisha.

The concentration on sportswear favours the technical advances of fabric. We now want more from our joggers!  Sports wear has been predicted as a growing trend for 2006 with the likes of Vogue, Cosmopolitan, Glamour and Grazia magazine already featuring some of the biggest and trendiest sportswear around. With the likes of Phillip Tracey doing a line for Puma, Stella McCartney and our very own Sports wear client being featured in Cosmopolitan magazine, this is excellent news for Huge this week.
 

Often, a new movie, book or even music will influence a fashion trend, and both the trends and current affairs will be covered by the media.  To identify this quickly means our press releases and clients products are up to the minute and relevant.  There’s little point sending information to journalists if it is out of season or old news.

If your brand can in any way fit into these trends, write a press release using our tips on this website (see top tips), and send it to the fashion writers of certain magazines, ensuring you get the correct contact name.  Your product could be featured on the pages of Vogue in no time.  Alternatively, if you want the professional touch and the contacts – drop us a line!

For further information, or if you have any queries – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact seema@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!
As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.

Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
seema@hugepromotions.co.uk