ineyewear.com: a revolution in online shopping
11-12-2007
Their
‘revolutioneyes’ section heralds a fun and easy to use approach to virtual
shopping. The user simply uploads an image of their face on to the site and is
then at liberty to ‘try on’ a host of designer frames from sunglasses to snow
goggles by simply re-sizing and rotating to fit. As if that wasn’t personal
enough the user can create an account, save their favourite styles and create a
‘wish list’.

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The brands themselves are all desirable must-haves from Tom Ford,
Fendi, Thakoon, Roberto Cavalli and Ray Ban. In addition, sign up to the
newsletter and receive updates on the hottest brands and trends in eyewear or
feel free to discuss your own views on the online forum.
This simple but
genius concept will no doubt be adapted by other online sites in answer to one
of the key online shoppers concerns, will it suit me? Have a go yourself at www.ineyewear.com

By Becky Lyon
becky.lyon@hotmail.co.uk