oki-ni launched in September 2001 as a unique fashion collaborative concept.

Based in London, oki-ni is an international company that aims to satisfy the consumers demand for rare product. In 2001 the concept of a collaboration was a completely fresh approach to fashion product, in addition all products were exclusive to oki-ni.com, combining these two unique selling points oki-ni has organically grown on a global basis. As the rest of the fashion world seems to have caught up, it is now time for oki-ni to move on.

This natural evolution of the brand sees oki-ni from August 2007 concentrating purely on menswear lifestyle product.

Seasonal product is introduced for the first time and this will run in conjunction with the existing specialist products. Much of the seasonal product will be on-line rarities for oki-ni where as all the specialist projects, as before will be exclusive.

This unique offering surpasses any other retail or e-commerce menswear store in the current market. oki-ni has the potential to reach out to a mass and global audience with the incentive of globally renowned brands combined with the accessibility of on-line retail.

'Our range of mens lifestyle products are hand picked from globally recognised brands juxtaposed with smaller niche brands that oki-ni foresees as important within their fields.'

oki-ni views this stable of brands encompassing a lifestyle that is the archetypal oki-ni consumer.

oki-ni will continually offer and introduce new and unique products and brands on a frequent basis.