Instigating the integration of industry with education, this dynamic workshop quickly sparked the creative juices of class's 9y/Te4 and 9x/Te4. From generic decision making and planning techniques to the creative and practical side of industry, this introduction to students of industry expertise and advice is merely the start of the ultimate preparation program created by Fashion Enter to help kick start any career.
 

Jennifer Holloway took students through the imperative 4 P's of marketing which can be applied not only to fashion but throughout numerous alternative industries.

 
Price
Product
Place
Promotion
 

These four factors to consider when marketing any product or service lie within a greater template, that of 7 P's which also include:
 

People
Process
Physical Evidence

Combining these together when planning a marketing strategy should give you clear direction and focus will assist your journey of
how to accomplish the desired outcome of creating sales and keep internal motivation high within any organisation. If the objectives and route to achieve success are clear, all staff members will feel their worth and how their piece will contribute to the bigger picture as everyone is working towards the same target and without the combined team effort, the outcome may not be possible.

The students at the City of London Academy Islington then went onto learn how to use SWOT analysis to justify and assist the process of making key decisions, which again can be taken to any field in any industry. The SWOT analysis technique consists of categorizing factors into the following:

Strengths
Weaknesses
Opportunities
Threats

Considering these four dimensions will force lateral thinking and provide greater background information to produce a well thought out and fully justified argument from both sides to create a balanced decision. It is important to consider the potential negatives of embarking upon a business venture as well as the positives, which can be ignored to some extent as optimism can cloud judgment and SWOT analysis helps consideration of possible downfalls providing managerial objective decision making analysis.

 
From vital industry processing techniques, which can be applied to a broad spectrum of fields to creative brainstorming and creating moodboards, Fashion Enter's goal of assisting the journey's of students from education into the realms of the real world landed at the City Academy of London Islington yesterday and really was a resounding success. A fantastic way to round up 2008 on an exciting and educational high, ready and raring to go for many more essential industry introductions and advice from the experts.