Do

Ø      Treat your stand as your shop window

Ø      Display well and give the consumer a reason to stop and capture the product you are retailing.

Here's an incentive – awards will be given at the show for the best shell scheme and space.

Ø      Merchandise and brand your stand creatively.

Ø      Offer something that the consumer would not be able to purchase on the high street.

Ø      Have skilled personnel on your stand that have excellent knowledge of your product.

Ø      Data capture from you stand.
 

Don't

Ø      Hand- write price tags

This will not represent your brand or your product properly and will make the exhibition look untidy.

Ø      Bring railings that don't fit within your shell scheme dimensions.

Check with the operation team if you are unsure of what they need to be

Cover your facia sign

Ø      Have products in the aisle

Keep the area around your stand clear

Ø      Hand out leaflet or promotion material in the aisles.

This must be done from your stand

Ø      Use microphone on your stands for selling product

Microphones may be used for Hair and Beauty demonstrations, however permission must be granted from the operation team.

Ø      Retail ranges different to those stated on the contract