Visual Merchandising

Visual Merchandising  

Visual merchandising is promoting the sale; this includes the product, environment and space making it into an appealing display to encourage the sale of a product.

 

Visual Merchandising has become very important in the retail industry it consists of a team of senior management, architects, merchandising managers, buyers, designers and staff. The management make a decision on the store design to reflect the products the store is going to sell.

 

In visual merchandising creating the displays has a lot to include such as colour, lighting, space, product information, touch, sound as well as technologies digital installations.

This makes it warm, friendly, and an approachable atmosphere for the customers.

 

In merchandising there are no rules, it’s more like art for outstanding effects. The main principle is to increase the sales.

 

Visual merchandising makes shopping more comfortable for the customers by:

¨      Making it easier for the shopper to locate the product and merchandise.

¨      Making it possible for the shopper to co-ordinate & accessorize.

¨      Informing about the latest fashion trends.