The March Issue

Just looking at it on the table: Big size (Harper’s Bazaar is the perfect example), the thickness and the pages’ numbers, who is on the cover (again Harper’s Bazaar, with the legendary top, Cindy Crawford)… Something is happening, and the March Issue is telling us.

Most of the pages are label’s advertisements. Spectacular, beautiful and powerful advertisements. As you first view them, colour. Everithing is colorful: orange, blue, yellow, green, red… And a lot of light, white, silver, gold… A vitamin injection of happiness, of life.  Hermés has all these colours together, so has the londoner Paul Smith.

How about materials? Leather is the king of Spring-Summer 2010. The western Dolce&Gabanna style, mixed with denim and animal prints drives you to a fascinating adventure. Sophisticated and total look is the Paul and Joe proposition. Riding on a horse, it talks to you about powerful women. More romantic is the spanish label Loewe. An embroidered and femenine little white leather-dress.

If the leather is the king, silk is the queen. As in Etro. Alberta Ferretti makes the soft nude silk a fantasy fairies story. This magic adventure from March-Materials is completed with organza (as in Fendi’s architectural volumes), crystal (as in the chandelier Prada skirt) and a wonderful lace (as in Lanvin).

Who are on the advertisements? Prestigious, influential and powerful women as: Madonna for Dolce&Gabanna, Charlotte Gainsburg for Balenciaga, for Chanel Claudia Schiffer and Marionne Cotillard. The models are, for instance, Anja Rubik for Fendi, Natalia Vodianova for Stella McCartney, or Daria Werbowy for Balmain and Dsquared2.

The March Issue’s attitude is daring. The idea is game. The actions are to play and to enjoy. The world is Luxury and the partner is Mr. Money. A big inversion from the label is here. The luxurious fashion world wasn’t the most affected by financial and economic global crisis. But anyway, this inversion from labels means the economy is starting to work again. People are loosing the fear to buy. If the labels and brands are playing strongly, with fantasy, creativity and new futuristic touches, people are shopping, and enjoying. People are bored about moderation. People need colours, precious materials, a perfect cut, wonderful jewellery… People want chic women in the cafes, colourful girls on the street, magic and fantasy fashion. We need Fashion, it brings back Art, its origin.

María Linares Ortiz