Most fashion designers go through a period when they dream of getting recognized. Believing that by working independently for a few years, someone from a top fashion magazine will notice them at a fashion show and they'll collection will soon enough be gracing the front page and working within some fashion house. Unfortunately in the real world it's a very different case and needless to say it doesn't work out that way…

  Time for Some Press Release

• So its time to take a deep breath get those brilliant designs of yours to the press it's the press release time. Press releases stick to a very simple format. If you deviate from this to try and look interesting, your press release will get thrown in the bin. Fashion magazines and news outlets have to go through hundreds of such documents every day, so be nice to them.
•  Now provide a headline – a single sentence announcing what you have to say – and then the location and date of sending (e.g.: 'London, England, 1st January 2009'). Following this should be one to three paragraphs containing the information you want to put across, then another two line summary which repeats the release date, and then web link to images which can accompany and articles written to go with the release. Do try and space out the items on this list as much as you have room for.

• If you can source a high profile person to wear your fashion designs! Find out when major fashion events are happening and turn up outside with ‘your' celebrities or model wearing your most stand- out- design, basically any event that press might be attending. Why? Well this will help gain some attention on your designs and
•  also achieve further press coverage!