Give them what they want

People are attached to their finances more than ever before due to the instability of the economy. The consumer has become ‘the bargain hunter', they want value for money: being either cheap products or value products where a product can be expensive if it is justifiable to why.

As a small business, you need to be able to attract your consumer away from the major chain-stores towards your particular company. There are many ways to different yourself from leading brands but in a crisis economy, we often look towards pricing methods as the key ingredient.

For example, this may be through psychological pricing i.e. £9.99 is far better than £10. 2 tops for £30 is better than one for £15.99. Alternative if you can justify a product's price then potential customers will be interested. This may be through changing your methods to produce quality goods. For example, a skirt may cost £30 but it has been made from organic cotton which is sustainable, longer lasting and benefits the plant.

As a customer, to obtain a bargain or to reason a purchase is a satisfying and somewhat a rewarding thing.

Give customer's what they want or at least what ‘they think' they want.

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