Tommy goes vintage

“Tommy gives us more flexibility and freedom to do something truly conceptual “explains the company founder and principal designer of Tommy Hilfiger. This gives them a chance to let loose and be more creative within there designs. Customers should expect a mix of contemporary styles and classic inspirations.

“The way we are going to merchandise ‘Tommy’ will be distinctive and different not so formulaic. It will be more fun, dynamic experience. The product itself, we feel, is going to be a fresh take on preppy traffic, done in a fresh, young, cool way. When we look around we don’t see anyone doing this”, says Gary Sheinbaum, Chief executive officer of Tommy Hilfiger.

The line will first be introduced in three freestanding Canadian stores, and then be introduced into fourteen stores all in Canada this October. It will be available on TOMMY.COM next year