Best of British Design support Campaign for Wool with exclusive online auction

For the home, there are a number of exclusive wool items including a one-off designer rug from Brintons carpets, designed by Scottish designers Timorous Beaties. The bespoke 12ft Axminister rug features an exquisite design of detailed leaves and branches. Also up for auction is an exclusive natural wool Alice chair, designed by the Society of British Interior Designers, in partnership with fabric maker GP & J Baker. Bidders also have the chance to own a superior king size bed from luxury bed maker Vi-Spring. The Shetland Supreme, valued at over £18,000, is upholstered exclusively in Platinum Certified British fleece.

For your wardrobe there’s a chance to own exclusive items which eloquently demonstrate the strength, comfort and versatility of wool in fashion. An embellished wool sweater from Jaeger echoes this season’s key trend. The sweater is made from 100% Merino wool, specially selected for being flexible and strong enough to hold the silver beaded embellishment, whilst being soft and comforting next to the skin. Bidders will also be able to own a piece of fashion history, with a limited edition twin set from Pringle of Scotland. One of only 195 produced worldwide and made from Merino wool and cashmere, the classic twin set features a design inspired by the Queen, with pearls and the silhouette of the Queen’s head knitted within the design. Contemporary British designer Richard Nicoll has created an exclusive dress created specifically for the Campaign for Wool, made from fine Merino wool. And for traditionalists, there is a tweed cap and holdall, made by leathergoods and accessories designers Cherchbi.

All proceeds from the auction will support The Campaign for Wool. To place a bid log onto www.campaignforwool.org/auction. The auction will close on 10th December 2010.

The Campaign for Wool

The Campaign for Wool is a coalition of industry groups convened by HRH The Prince of Wales which aims to educate consumers about the benefits of choosing wool and to highlight its premium quality. Over 50 of the most influential brands in the UK supported Wool Week this October, spanning more than 400 stores, demonstrating its versatility and encouraging UK consumers to choose wool over synthetic fabrics. Following the UK launch, the campaign will extend globally in 2011 into key fashion markets, including the USA, France, Italy, New Zealand, Australia, Germany, Japan and Korea.

The attributes and benefits of Merino Wool will also be promoted by the launch of a new global Merino wool fibre education campaign, reminding consumers around the world that there is no finer feeling than wearing Merino. As a natural, biodegradable and renewable fibre, wool exemplifies many of the qualities the Campaign for Wool is focused on. Comfortable, fashionable and long-lasting, wool apparel has long been the favourite of designers but younger consumers, born in an era of “disposable” fashion, know too little about the benefits of wool, and in particular, Merino. This three year campaign, which includes the cooperation of a number of partners, will encourage consumers to look behind the garment and think about the fibre from which it is made.