Sales and Marketing Workshops
14-12-2010
Do you want to be able to market yourself and your designs to the world?
Do you want to be able to approach buyers and negotiate the best deal?
Do you want to maximise your income?
Following the first highly successful run of ‘Be Business Ready’ workshops, Fashion Enter are adding two more workshops covering Sales & Marketing and How to Sell and Negotiate.
Aimed at fashion designers who are either just starting out or have been running for a while and want to improve their business, these workshops are designed to be practical – giving you simple tools to help you sell and market your designs as well as an understanding of the principles behind them.
During the workshops you will get a chance to apply your new-found knowledge through a few exercises. You will also get the chance to discuss your own particular needs both during the workshops and in one-to-one surgeries immediately after.
Each Workshop will last about 5 hours, starting at 9.30 a.m. One-to-one surgeries will be held at the end of each workshop – you will be able to book a timeslot as each day progresses.
The workshops will be delivered by our new Specialist Advisor, Nigel Rust (see profile on Fashion Capital website: Industry/Specialist Advisors).
Location: The Factory, Anthony Nicholas House, Florentia Clothing Village, Vale Road, London, N4
Dates: 27th January and 3rd February 2011
Price: £50 per delegate per workshop
How to Book: Please email Jenni Sutton at Fashion Enter: jenni@fashion-enter.com
Workshop A. Thursday 27th January 2011.
Title: Sales & Marketing
Topics:
1. The Elements of Marketing. How to bring together the important elements required to market your designs – the ‘P’s
2. Working out your USP (Unique Selling Point). What makes your designs different? Why
should someone buy your designs instead of some else’s?
3. Branding. Stand out from the crowd.
4. Promotion – PR, Shows, Website, Social Media etc. How to go about promoting yourself
and your products.
5. Routes to Market. Choosing your outlets – direct to public/wholesale/agents/export/
internet etc.
6. Targeting. Pinpointing your buyers.
7. Useful tools to help you on the way.
Workshop B. Thursday 3rd February 2011.
Title: Selling and Negotiating
Topics:
1.The Sales Campaign. Identifying buyers, preparation, planning, timing.
2. The Approach. How to make initial contact and how to follow it up. Making best use of
telephone, email, letters, photos and copies of PR articles.
3. The Pitch. How to make them want to buy from you.
4. The Negotiation. Getting the best deal.
5. Closing. Getting the order.
6. Review
Delegates will get a chance to practice what they learn throughout the workshop, resulting in greater confidence and ability to go out and sell.
