Forever 21 Arrive At Oxford Street

 

Forever 21 Arrive At Oxford Street

Forever 21 have been celebrated by many style conscious, trend-savvy shoppers throughout the U.S. But recently we have seen the store expand onto our UK high street.

The first store opened in Britain on the 12^th of November in Birmingham and the second launched in Dublin on the 13th.

The third UK Forever 21 store has opened today (27.07.11) in Oxford Street, welcoming the crowds of people who were said to have been “queuing round the block”. The store is located where HMV used to be, and consists of three floors.

In New York, Forever 21’s cavernous flagship store on Times Square sees more visitors per day than the Statue of Liberty – 100,000 people versus 14,000. The location has been described by New York Magazine as “the scariest store to have opened on the island of Manhattan since the epic Hollister [a part of Abercrombie and Fitch] descended.”

The fast fashion giant is determined to compete against rivals such as New Look and Primark by expanding globally.  The brand makes inexpensive clothing and accessories that include current trends. With new styles arriving daily in their shops, Forever 21 is sure to be a massive hit on our high street. Celebrities seen wearing Forever 21 include Kirsten Stewart, Kim Kardashian, Paris Hilton, Miley Cyrus and Taylor Swift.

The range is also available to UK shoppers online. Larry Meyer, Forever 21 Executive Vice President, added: “We are sure that style-conscious shoppers are going to love our fashions and our prices.”

Currently the chain has 500 stores world wide, but is looking to create a UK portfolio of over 100 stores.

See the site for a taster of what’s in store

http://www.forever21.com/UK/Product/Index.aspx?BR=F21