American Apparel Opens New Concessions in UK

 

 The US Casualwear label has recently opened two more Uk concession in Selfridges after the success of the London concession last year.

Marsha Brady, creative director for American Apparel said: “We’re continuing to build American Apparel as an international brand and expanding our partnership with Selfridges is the perfect way to do it. These new stores are an opportunity to reach new customers in the UK and provide a great shopping experience.” American Apparel already has about 20 stores worldwide.

Both the Birmingham and Manchester branches of Selfridges are now home to American Apparel. This is the first opportunity for the city of Birmingham to purchase American Apparel clothes, dis regarding the internet. The concession is located in Selfridges in the Bull Ring Shopping Centre. The Manchester concession is located about in Selfridges about 20 minutes from the American Apparel’s store on market Street.

Words by Adriana Panas-Webb