Victoria Beckham : Newly International Ambassador

The latest news aims to promote the best of British world wide using Victoria as the ideal role model to encourage more visits, studies and investments.

The news was announced on the 15^th of February during a photo shoot already linked to the Britain’s GREAT. The photo shoot and its commercial intentions were for the launch of the GREAT-Branded subway, located in the cities Grand Central Station. Various roles linked to the newly formed position will be placed in Victoria’s control, such as involvement of the shooting of a short film, filmed by the fashion designer. The film will feature Victoria and is aimed to support the GREAT but will also feature one of Victoria’s designs.

Victoria will also feature as a lead role in the fashion is GREAT aspect of the campaign. If all goes to plan the GREAT campaign and its current work will help support the image of GREAT Britain, and also support investment and tourism. With the Queen’s Diamond Jubilee, Olympics and Paralympics all occurring this year, hopes are that the GREAT Campaign will help drive spotlight into Britain for 2012.